Privacy Policy


By using this Site, you accept this privacy policy. The controller is Société BIC, having its registered address at 12, boulevard Victor Hugo - 92611 Clichy Cedex - France.

Updated version the 22 may 2020

1. Privacy statement

The BIC Group (including Société BIC and its affiliates and subsidiaries, "BIC" or "us") is committed to protecting your online privacy when you visit the website ("Site"). The purpose of this privacy policy is to inform you about the types of information we can collect about you when you visit the Site, how we use it, whether we disclose it to others, and your rights.

With the exception of IP addresses and cookies, no personal information is automatically collected about visitors of the Site. Any other personal data ("personal data" or "data") that you can disclose to us is collected for the purpose that is communicated to you and/or with your consent. If you decide not share us with the necessary personal information to provide you with the service offered on the Site, we may not be able to offer you this service.

If we have collected your data, you have the right (i) to access your personal data, (ii) to require it to be rectified, completed, updated, locked or erased, and (iii) if you are French citizen, to define the fate of your personal data after your death by contacting us at:

In case of irregularities, you have the option to file a complaint with the supervisory authority. The competent authority is the Commission nationale de l’informatique et des libertés (National Commission on Information Technology and Freedoms). Address: 3 place de Fontenoy - TSA 80715 - 75334 Paris Cedex 07. Phone: +33 1 53 73 22 22

2. Use of the personal information we collect

We may collect data that you provide to us directly, for example when you order products, when you sign up for our newsletters, when you contact BIC through the "contact us" section, or by any other way to get in touch with us. This personal data may include: civility, name, first name, email, postal address, telephone number, bank details and any other information you choose to provide us with.

The data you provide to us to create your account and order products is used by BIC and/or suppliers working on behalf of BIC to enable you to order on the Site, deliver your ordered products, inform you about the follow-up of your order and/or send you other information about your order.

The data you provide to us in the return voucher is used by BIC and/or a provider mandated by BIC to allow you to process your return request.

The data you provide us to receive newsletters is used by BIC and/or a provider working on behalf of BIC to inform you about our Site's offers. You can change your content preferences within the "my account" page. Each email received also includes an option to opt out of the newsletter.

The data you provide to us in the contact forms is used by BIC and/or a provider working on behalf of BIC to respond to your comments, questions or enquiries. With the exception of responding to an email we received, our intention is not to contact you unless you have requested specific information. Although we keep your contact information in our database, we only use it to respond to your requests.

This data and any other information you would provide to us in any other case for example for spot operations (games, surveys) will also be treated only for the apparent purpose (your participation) and/or that is communicated to you at the time of collection.

We will not use your phone number for phone canvassing. However, we inform you that if you are French citizen any telephone canvassing can now be objected to by you. For this you can consult

We may also use your personal data for other purposes that are communicated to you and that you accept, or for any other purpose permitted or required by applicable laws.

3. The retention period of the personal information we collect

In accordance with legal obligations, the data collected is kept for a limited time, in proportion to the purposes for which it was communicated to us or collected. Thus, the data provided as part of the registration for the newsletters will be kept in our mailing list until the user is unsubscribed. Your bank details are not kept automatically unless you agree.

The retention period of other data provided will not exceed 3 years from your last activity recorded on the Site. You may at any time withdraw or amend your consent for our use or disclosure of your personal data, or request that we remove it from BIC records, subject to restrictions imposed by law and contracts.

4. Links to or from other websites

The Site may contain links to other websites. BIC has no control and assumes no responsibility for the privacy practices of these websites. You should check the privacy policies of each website you visit.

5. Use and collection of information, third-party platforms

The Site may integrate third party platforms, such as Facebook and Twitter “like” and “share” function.  We can collect technical information using cookies and other technologies on our own behalf and through the use of third-party platforms, such as those named in this paragraph. Technical information may include your IP address, browsing path, operating system, and other information.  When you interact with the third-party platforms, such as using the Facebook “like” or “share” features, that platform may record your interaction with the Site. The third-party platforms have their own privacy policies, which govern the use of any personal or non-personal information they collect.

6. Cookies

Like majority of websites, our Site uses a standard technology called "cookies" to collect information that helps us improve your online experience and deliver personalized services to you. Please refer to our cookies policy for more details.

7. Disclosure to third parties

With the exception of what is specified in this notice or what is permitted or required by applicable law, we do not share your personal information with third parties without your permission and we do not allow third parties to collect personal information about users of our Site.

This does not include trusted third parties who help us operate the Site, conduct our business and logistics activities, or serve you in other ways, as long as these third parties agree to keep this information confidential and secure. Third-party providers retain the information they need to perform the functions for which they were appointed, and we do not allow these third parties to use or disclose personal information for their own marketing activities or other purposes.

We may disclose your personal information, when such disclosure is permitted by law or necessary (for instance, in response to a search warrant or other legally valid request or in other cases where the law requires or permits it), to enforce the Site's policies, to exercise or defend rights, or to protect our rights, those of others, our property and our security.

In the event of the sale of all or parts of our business or assets or a merger with another company, personal data may be included in this transaction. Also, we may use or disclose such data to other parties involved in the transaction.

Please note that your personal information may be retained and processed by service providers located in foreign jurisdictions, whose personal data regulations may differ from those of the jurisdiction to which you are subject to.

8. Security of your personal information

We have policies and procedures in place to protect your personal information from loss, unauthorized access, modification or disclosure.  In addition, we have implemented technological safeguards including security software, passwords and firewalls intended to prevent unauthorized computer access.  No claim is made as to the impenetrability of the system under unusual circumstance or its resilience to future attacks

9. Information transfer and storage

Your personal information is mainly stored in secure locations and on servers located in the European Union. All electronic records generated by us or our service providers as part of your interactions with the Site can be stored on these servers. You can get information and ask questions about privacy policies and practices regarding the processing of your personal data by contacting us using the method listed below. We retain your personal information for as long as necessary for designated purposes when you have provided this personal information and for any new purposes identified and to which you have consented, for an appropriate period of time.

If your data is processed outside the European Economic Area, we will take appropriate measures to ensure that the transfer complies with applicable regulations.

10. Confidnetiality of children's data

We do not intentionally collect or store the personal information of children under the age of 13 or other age restrictions defined by local regulations. If we decided otherwise, we would obtain the consent of a legal representative before collecting children's personal information when required by applicable laws and regulations (the age at which the consent of a legal representative is required differs from country to country).

11. Contact us about our privacy policy

Questions about the privacy policy, the collection or accuracy of your personal information, the use or disclosure of information or about the personal information about you that we have kept in our files, and requests to correct, modify or, if necessary delete, your personal information may be directed to:

12. Modifications

This Privacy Policy is subject to change at our discretion. You should periodically check this Site for changes to this Privacy Policy. All changes will be posted as soon as they go into effect. Your continued access to and/or use of the Site after any such changes constitutes your acceptance of, and agreement to, this Privacy Policy, as revised.